Hi, I’m Wildan Ega
AI Advertising & Growth
Why now
ChatGPT went from 100 million to 900 million weekly users in just over two years. Your next customer is probably one of them.
| Announced | Weekly users |
|---|---|
| Nov 2023 | 100M |
| Aug 2024 | 200M |
| Dec 2024 | 300M |
| Feb 2025 | 400M |
| Mar 2025 | 500M |
| Aug 2025 | 700M |
| Oct 2025 | 800M |
| Feb 2026 | 900M |
Source: OpenAI announcements, Nov 2023 to Feb 2026.
900M
people use ChatGPT every week
OpenAI, Feb 2026
9×
growth in ChatGPT weekly users since Nov 2023
What it looks like
Paid placements can appear alongside answers in ChatGPT and in Google’s AI search experiences, at the moment someone is deciding what to buy.
ChatGPT Ad below the answer
ChatGPT Sponsored options in context
ChatGPT Chat with the brand
Google AI Overviews Shopping ads under the answerServices
I help businesses reach customers through ChatGPT Ads and Google’s AI-powered search advertising—with the strategy, creative analysis, and measurement to turn a new channel into a practical growth opportunity.
Plan, launch, and optimise campaigns around what customers are exploring and trying to decide. Connect the offer, creative, landing page, and measurement so the campaign has a clear commercial purpose.
Build and manage Google Ads campaigns eligible for AI-powered Search experiences. Use Gemini to support research, messaging, and creative development, with human judgement guiding the decisions.
Use AI to structure research, compare evidence, and uncover questions worth investigating. Break content down into its hook, opening frame, story, pacing, product demonstration, offer, and call to action—then connect the creative detail with performance data.
Strengthen the content, clarity, and credibility that AI systems draw on when they answer questions in your category. A long-term effort that works alongside paid AI placements, not a shortcut to being recommended.
Capabilities
An AI ad never works alone. It fires together with the creative, the store, the price and the data behind it. Years of full-funnel TikTok, Meta, Shopee and e-commerce work taught me to read all of those signals at once.
Your growth
I investigate the gaps, challenge the assumptions, and prioritise what to test next.
About
I’m Wildan Ega Pradana. I bring together digital marketing, e-commerce, AI-assisted analysis, and product building to help businesses make clearer growth decisions and put them into practice.
My experience includes digital marketing at F-Commerce and marketing management at MeeHome. I also build practical tools and products, including marketplace research workflows and BisaPrompt.
View my LinkedInF-Commerce Now
I run AI-assisted TikTok growth for major brands, including Aveeno, Johnson’s Baby, Kalavati and Azko (Stora Storage).
Johnson’s Baby · TikTok
1–10 Sep vs 1–10 Oct 2026
Aveeno · TikTok
1–4 Aug vs 1–10 Oct 2026
Period-over-period figures from internal client reports. Spend and raw data are withheld because they’re confidential. Results depend on many factors and aren’t a guarantee.
MeeHome
Managed the brand’s marketing end to end.
Boss Cetak
Built a new sub-brand, BossWrapper, from zero followers, plus the bosscetak.com website with a quote funnel, SEO articles and Meta and Google Ads.
+100% inbound quote requests
Foomee Accessories
Full-funnel strategy, content breakdown analysis, influencer content turned into ads, and COGS-to-net-revenue tracking.
3–4× → 8×+ average ROAS · 2M+ organic reach
FAQ
ChatGPT Ads lets eligible advertisers place paid ads in ChatGPT. Availability depends on your market and account, so the first step is checking whether your business can run them and whether the channel fits your offer.
Google Ads campaigns that are eligible to appear in AI-powered Search experiences such as AI Overviews and AI Mode. These placements can’t be targeted exclusively, and eligibility doesn’t guarantee an ad will show there.
No. Paid placements are separate from organic AI answers. Ads can reach people while they explore decisions; organic visibility comes from the content, clarity, and credibility AI systems draw on, which is what GEO works on.
GEO (generative engine optimisation) strengthens the content, clarity, and credibility AI systems draw on when they answer questions in your category. It is long-term work with no fixed timeline and no guaranteed citation.
Wildan Ega Pradana is an AI Advertising & Growth Consultant who helps businesses reach customers through ChatGPT Ads, Google AI Search Ads, GEO, and AI-assisted creative and campaign analysis. His background includes digital marketing at F-Commerce, marketing management at MeeHome, and building BisaPrompt.
Tell Eclipse about your business, or book a call with me to discuss the opportunity and the right starting point.
For relevant AI, growth, or marketing roles, ask Eclipse about my background or connect with me on LinkedIn.
Let’s find a time to discuss your business, your goals, and where I may be able to help.
An initial assessment based on what you share. Detailed strategy and implementation are scoped with Wildan.